Friday, June 21, 2013

Primal & Paleo going mainstream?

It has been said that imitation is the ultimate form of flattery and that there is no such thing as bad press. Until recently, if someone were to mention paleo/primal living they would usually be greeted with an odd look and follow up comment like "What is that? Some type of fad diet?".  Today however one can find mainstream media splashing headlines like "10 food you didn't know weren't Paleo" and "The Primal diet for Dummies".  Open a new issue of Shape magazine and you are likely to find an article encouraging women to "Give CrossFit a Try" or "How to Cook Paleo Without Sacrificing". This attention is well deserved and encouraging, but the fear is that the message will be morphed and lost in translation. Primal is not a diet, or a program, or a regimen. CrossFit (more accurately, CrossFit's principle of health and wellness ) is not something that you "try" once in a while to get a great workout. This thing that all these really fit, barefoot, meat and nut eating weirdos are doing is a totally lifestyle conversion. It is a way of applying principals to daily lives in order to form a better connection with ..... well....... everything. If you are living right, you are likely reaping the benefits, and you fully understand the point being made here.

Instead of looking at all of this media attention with discontent and abhorrence, embrace it. Use it as an opportunity to encourage others to live better, and connect with what really matters. The difference between a lifestyle transformation and what happens in media/trends is time horizon. Individuals who subscribe to primal living become examples of how to live over the long term, how to forgo instant gratification, how to truly enjoy life.

Many people over the last few years have found it frustrating that no one listened when primal or paleo lifestyles were being advocated..... well here is the opportunity to turn this attention in positive results for others. For once, the average citizen is aproaching  us with questions about that "diet" they read about in Newsweek and thought we "did".  Use your powers for good you barefoot meat lover. Build the tribe.

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